Today’s marketing wasn’t built for the AI era.

Marketers are being pushed to grow faster and spend less. Most marketing still runs on invisible workflows across teams, tools, and partners. The result is slower execution, wasted spend, and inconsistent performance.

37Arc is workflow intelligence for marketing—making work visible and rewiring how it runs using AI and experienced marketing operators.

Disconnected shapes — teams and tools that should connect but don't
How It Works

MRI for Marketing

Make work visible. Rewire how it runs.

Most marketing teams don’t have a clear view of how work actually gets done. The issue isn’t the steps. It’s what happens between them: unclear ownership, broken handoffs, and delays that compound across the system.

37Arc combines AI-native workflow intelligence with experienced marketing operators to improve how marketing actually runs. Aimi is our platform for mapping how execution flows, using AI to surface bottlenecks, coordination breakdowns, and where change will have the greatest impact. Our operators work alongside your team to rewire workflows and embed improvements into execution.

Capture — raw tangled workflows
Scan
Diagnose — identifying what matters
Diagnose
Rewire — resolved, clear execution
Rewire
Outcomes

From visibility to execution

Making workflows visible is only the starting point. The real value is changing how the work gets done.

37Arc turns that visibility into a prioritized, sequenced set of changes focused on measurable impact. We call this the Arc—the path from visibility to execution. We identify the highest-value opportunities, quantify their impact, and define what to do next—based on how your business actually runs.

The result is a clear path forward to move faster, reduce waste, and improve execution.

Platforms & Partners

Overlapping circles — interconnected ecosystem

How effectively your technology stack and partners work together—reducing fragmentation, eliminating redundancy, and enabling faster execution.

Data

Connected shapes — data pipeline

How reliably your data supports decisioning—structured, accessible, and trusted across teams and systems.

Activation & ROI

Rising arc — upward activation

How efficiently your organization turns activity into measurable outcomes and financial impact.

AI Adoption

Connected nodes — collaborative network

How effectively AI is embedded into workflows and decision-making—and how well your teams are equipped to use it in day-to-day execution.

Why 37Arc

Marketing performance is driven by how the work gets done

We founded 37Arc after years of building, operating, and advising marketing organizations—and seeing the same pattern repeatedly: performance breaks down in how work flows across teams, systems, and decisions.

AI has made that gap more visible. It increases the speed and volume of marketing work, but most workflows weren’t built to handle that pace. Adding more tools often increases complexity instead of improving outcomes.

37Arc makes workflows visible, rewires how marketing actually runs, and applies AI where it improves execution.

We operate with a core set of principles:

Taste Matters

In an AI-driven world, standards and judgment matter more, not less.

Achievement Over Activity

We measure work by the outcomes it drives.

Debate the Work. Commit to the Decision.

Strong outcomes come from honest challenge and aligned execution.

Get Started

See how your marketing workflows actually work

Start with a workflow assessment to identify where execution slows, where complexity builds, and where performance can improve.

Or email us at hello@37arc.com